Idea Protection Program

One of the most frustrating things about being 'a consultant' is that you tend to leave all of your good ideas on paper, with a client who due to time constraint and internal pressure then neglects the idea for long enough to have it atrophy and die.

Everyone recognizes this - there's no dearth of good ideas out there; just an absence of good ideas that make it out into the world.

That's probably why one of the ideas that people are most excited about when I talk to them about my new company is the Idea Protection Program.

Basically what we do is offer to stay with an idea and to give assistance at the key - idea threatening points of the process.

What we offer is help with research methodology - so that the idea gets the fairest shot in testing. No 'squeeze into this dress Margaret' testing for our ideas - the research is bespoke and designed to help improve rather than disprove the idea.

We also offer help with stimulus here - so that the people are responding to something that accurately represents the idea that we have in mind

And we offer help with recruitment.. so that the right people see and respond to the idea


We then offer help with internal presentations... pulling together the data, making the charts look great, proof testing the story and even coming along and presenting the hell out if it, if that's what's required

And finally we help with the briefs to external agencies...taking the time to explain the idea, the work to date and the requirements going forward

It's a simple idea...


- Set up research for learning and success
- present that work in as impactful a way as possible
- share the idea, stoke the excitement

But ultimately it's about ensuring that understaffed companies don't kill ideas with neglect and standard process.
And it seems to be something that people want